#Optimize images wordpress free how to

Lossless compression compresses the image data rather than removing data from the file. Lossy compression will reduce image quality by removing data while significantly reducing file size. Depending on whether the image file format is lossy or lossless, the algorithm will remove unnecessary data from the image file. Image compression uses an algorithm to reduce image file size. GIFs are useful for added images within content and for basic illustrations or graphics. They are most often used for simple images or animations as they are constrained by the 8-bit format which limits color and detail. gif files are another common file format found online. JPEGs are useful for website, blog and product images. jpeg files are very common online as they can be effectively compressed, making them much smaller than they might otherwise be. The PNG format is best used for lower resolution images such as banners, infographics or screenshots. png filers are ideal for high quality images but are larger files. Each will work on web pages but are ideally suited to specific types of image. Images tend to come in three main formats, PNG, JPEG or GIF. There are three main ways you can optimize an image for best performance, change the file format, compress the image file and change the image dimensions. Image optimization can be done either manually or with a tool that will handle all the hard work for you on automatic mode.įurther on, we will discuss how you can optimize WordPress images automatically and avoid the extra work of doing it yourself. The slower your pages, the lower you’ll rank. The faster your pages, the better you’ll rank.

So, if you have a slow website, your chances of seeing your site at the top in the SERPs decrease.Įven 12 years later, that same speed ranking measure is still vitally important to how Google ranks your website. Starting in 2010, Google officially announced that the page speed will play a major role in the ranking algorithm. Image optimization also improves your SEO ranking. If your pages are designed to convert, collect leads or sell, every lost visitor is lost revenue! Improve Website SEO Keep them waiting and you risk negative feelings or losing that visitor altogether if they get bored waiting and go elsewhere. Enhance the User Experienceįaster load times ensures users can access pages quickly and immediately engage. That translates into less user engagement and fewer conversion rates. We are all busy people that have a lot going on and have little tolerance for slow web pages.Īccording to Unbounce, pages that load faster than two seconds have an average bounce rate of 9%, while the pages that take five seconds to load have a bounce rate of 38%. That’s especially true for the increasing number of people who use phones to surf the web. Improves Page Load TimesĪs we mentioned at the top, most users will favor websites that load fast. Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately. It improves page load times, enhances the user experience and can improve your website SEO. Optimizing images has a few key benefits. You can either keep track of every image you upload on your site and make sure to adjust and resize it manually, or you can use a plugin that will optimize all the images for you. What’s nice about image optimization is that it doesn’t require any development skills, so it’s easy to achieve by any website owner. The ideal is to feature high quality images on your website without slowing pages down with large files.Įveryone should pay special attention to image optimization because it’s one of the most common ways to increase the speed of a website. Image optimization is all about reducing the size of image files while balancing any loss of quality. Wrapping Up What Is Image Optimization?.Image Optimization Tests – Before and After.Use a WordPress Plugin to Optimize Images.

#Optimize images wordpress free how to

How to Optimize Images for Web Performance.